"We train you to make your writing more effective."
Margaret Coffey – director, journalist and lead trainer
"Exclusivity, originality and quality… the only way to keep your readers coming back and build a community loyal to your brand"
Richard Sharpe - director, journalist and lead trainer
"Powerful marketing talks to an individual, not a crowd. We help you get the right content in front of the right audience for the best results."
Rebecca Bocchetti – director, digital marketer, journalist and lead trainer
"Talking to, and managing, the media requires specific skills, understanding and therefore confidence"
Gill Pyrah – broadcaster and lead media trainer
"Video and audio content are the most exciting way to attract and retain new web traffic"
Tor Kristoffersen – cameraman, film director and video trainer
"We will guide you through the maze that is media law."
Richard Sharpe – director, editor and lead trainer
"Whether we work with you as consultants or copywriters, we will help you say what you want to say, brilliantly."
Craig McGregor – copywriter and lead consultant
"Working with us is easy: our trainers are brilliant and our admin is second to none."
Lucy Ashfield, managing director
Good writing gets to the point – not like this sign that I saw recently.
The speech bubble gets the message across. The text below is repetitive.
And even worse it uses bizarrely formal language that is more likely to leave the reader scratching their head than anything else. What exactly is ‘a period of use’?
I’m always looking for examples of interesting writing to share.
Have you seen any?
Many of our users identify trainer feedback as the most valuable element of our courses. They love the one-to-one attention provided and the “luxury” of having an expert review their work, providing specific guidance and tips.
We always recommend including this option as part of your e-learning programme.