Say it once

Good writing gets to the point – not like this sign that I saw recently.

Wordy sign (2)
Too many words make this sign less effective

The speech bubble gets the message across. The text below is repetitive.

And even worse it uses bizarrely formal language that is more likely to leave the reader scratching their head than anything else. What exactly is ‘a period of use’?

I’m always looking for examples of interesting writing to share.

Have you seen any?

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