Kevin Pietersen has won a libel action against an advert. It suggested that he had tampered with his cricket bat to fool the Hot Spot technology cricket now uses. It was run by Specsavers.
His lawyer rightly said after: the intention of the content or its creators is irrelevant. It’s the impact that counts.
All content is covered by libel.
This is an important warning to all content creators. You are covered by media law like anybody else. And what you intend is not the key.
Specsavers should have gone to ContentETC for its libel training. We would have told it that.
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