Is it just me, or is anyone else getting a headache from the pace of change in media…?
Touchingly, mobile phones now seem rather mature and traditional in technical terms, even though they are only just reaching the point (25 years old) of being handed down from one generation to the next. And now they are merely one category in the exploding “device” market, which includes iPads, tablets, netbooks, e-readers, etc.
Now we hear that google is entering the travel-comparison market with its latest, $700 million, acquisition (one of just 70 this year, so far…), Facebook is getting into email and search, and News International is about to launch the world’s first iPad-only newspaper in the US.
Yet in the midst of this gadgetry maelstrom there is one constant in which I find particular comfort. The common thread through all of these formats, iterations, developments, channels, and platforms, is the crucial role played by clear communications.
Only yesterday our coalition government announced a new educational emphasis on improving literacy among school leavers. This follows Justin King’s rant – echoed by many of his peers in business – that the latest generation of first-jobbers are incapable of expressing themselves clearly, in words or speech.
Communication is – along with the ego and our capacity for abstract thought – what really sets us apart from any other life form on Earth. Our ability to endlessly debate, inform, and persuade through the (often) written word. If nothing else of course, it’s also a great way to spend some of your leisure and social time. Isolation is truly a cruel and inhuman punishment for this very reason alone.
My point is that there has never been a better time – for these social and of course commercial reasons – to be articulate; to be able to convey a message, share an emotion, or identify and bond as a community or tribe.
Reassuringly, improving and nurturing these communication skills is the exact business that ContentETC is in. We hope that we can ride this tsunami of change and continue to help professionals and organisations develop and utilise the vital skills of the well-balanced argument or the engaging commercial message.
So it seems that perhaps you can be traditional and leading-edge digital at the same time, after all.
Maybe it is time to put away those headache tablets…