First impressions? Deep communication.

Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More

a network, or a spider’s web?

Have you noticed how recruitment has permeated your social media networks? This isn’t necessarily a bad thing, because to build a successful career we usually need to change jobs, every now and then, but… I worry about the noise and the clutter, and the gigantic social media ecosystems that are being created out there. LinkedIn Read More

What’s in a word?

Well, I think practically everything. I’m helping a client to recruit at the moment, and I’d almost forgotten what a depressing exercise it can be in so many ways. Politely acknowledging every single application, without giving away too much, or innocently exposing yourself to some speculative lawsuit because you have somehow omitted a specific aspect Read More

Pass the cheese please…

Last week I spent a very enjoyable day working with two very well-known and widely respected B2B editors. We were looking at the copywriting tasks they have to fulfil, and the associated skills they need. As seasoned journalists they are clearly excellent at written communication, but of course writing that is focused purely on persuasion Read More

It’s simply complex…

Boy do we love complexity… Look at the new iPad. I haven’t yet, but I can just imagine the smug inner glow and shortness of breath as I lift one for the first time. Echoing anyone else who has laid hands on the legendary beast, I will no doubt coo in hushed tones: “It’s so light! So Read More

Content is king: Content + Community = Cash

Newsletters are two a penny: but if the content is good, the penny can be large. Bloomberg is launching $2,000 annual-subscription newsletters for selected sectors of the financial markets.  It already has free ones and is relaunching its magazine Bloomberg Markets.  It has also bought Business Week, the now ailing US business magazine. This shows Read More

Spending cuts – where’s the upside?

I know this concept is hard to imagine, especially as there are so many downsides.  Job losses and reductions in public service, to name just two that will affect many of us. And sadly, even this blog post isn’t really date-sensitive, as these cuts will be here for many, many  years to come… The one effect I’ll be watching Read More