3 tips on how to work with centralised content generation

Centralised generation of any content creates opportunities and problems. Here are three tips to help overcome the problems. Train Train the centralised content generators in what the specific voice of the brand is and what its key words are. This is done by the brand “owners” so that the content generators can keep the brands unique. Read More

3 for and 3 against centralised content generation

Centralised content generation – or creating a hub for many publications to generate content – is on top of the agenda for many content generators. It’s been in operation for many years in some publishers for other functions and it’s time to take hard look at why it works and does not work. Functional or Read More