Get to the point. Get your main message across quickly so your reader knows what you are trying to tell them. What is wrong with this sentence? In an effort to curb the movements of refugees, which followed Ankara saying last week that it would no longer stop refugees trying to enter Western Europe from Read More
Tag: content
How authentic do you want to be?
It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and Read More
What makes us different makes us better.
Online, everyone is now ‘competent’. The conventional approach: ‘We are really good at this’ is no longer enough. Competence is just the starting point. The playing fields are now level, and this is the latest challenge for business. Do you persevere and still struggle to sound ‘better’ ? Or will you grasp the opportunity to Read More
“Can you put that in writing?”
This is something we still hear every day, even in this digital age, and especially in business. We clearly still value the ‘tangible’ message, that record of an important conversation or agreement. It allows your contact or customer the time to evaluate and consider their options and preferences before making that all-important decision. So why Read More
First impressions? Deep communication.
Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More
How important is spelling?
Well, perhaps you can you tell me… “Admiring the view has just taking on a whole new meaning.” This is the line taken today from the Nissan UK website, where they are extolling the virtues of their brand new X-Trail model. I already own an older version of this particular car, so was checking out Read More
As we always knew, less IS more…
“Facebook posts with less than 250 characters get 60% more engagement.” So ran the headline on a recent LinkedIn post. I’m sure you’ve also seen similar claims. It seems that as the volume of content proliferates, our attention spans shrink and contract. As writers, we need to be very careful about how much stuff Read More
Think it? Write it.
I was talking the other day with a friend. About the democritisation of music. The access to great music-making tools. The ease of distribution. How anyone with a tablet or laptop, thanks to tools like GarageBand, can create and produce great sounds for themselves, their friends, and maybe even the great listening public out there… Read More
Big sharing shout out for 2014?
As we prepare to celebrate the demise of 2013, and more importantly the birth of a whole New Year, I find myself pondering some of the megatrends that will affect us all… High on this list is of course our exploding online social media networks, and the ubiquitous connectivity they have brought. One famous telco’s Read More
Function or Style. What’s best for slogans?
I’m grappling with a problem. A recurring problem… I’m working with a long-standing client of mine, who runs a growing and ambitious digital consultancy. He wants to refresh the brand to reflect changes in both the market place, and the services that they offer. His preference is to devise a slogan that is descriptive, accurate Read More