The Co-op used to be known as an ethical brand. Its message was we don’t do the nasty things, customers are members, and we source things ethically. Went pear shaped Then it went pear shaped with the poor banking results and the coke sniffing head of its bank, Paul Flowers. Banking customers fled: 38,000 were Read More

Majestic customer communications from Majestic Wines

Majestic Wines has launched a marketing offensive with a majestic piece of corporate communications to its customers. Capture customer adresses and use them Majestic captures the addresses of its customers at the point of sale. It has used this information to mail them a 12-page brochure on its “Easter Pick ‘N’ Mix” offer with 33% Read More