Big sharing shout out for 2014?

As we prepare to celebrate the demise of 2013, and more importantly the birth of a whole New Year, I find myself pondering some of the megatrends that will affect us all… High on this list is of course our exploding online social media networks, and the ubiquitous connectivity they have brought. One famous telco’s Read More

Is one channel enough?

Flicking through the news headlines, I noted that MySpace has again cut jobs. They’ve now lost two-thirds of their workers over the last 18 months , as part of their “refocused” business strategy. With the might of News Corporation behind them, of course they should stand a decent chance of survival. Prosperity is another matter, especially in such a crowded – and polarised – social media space. Read More

Just one little prediction for 2011

My one surefire forecast for this year is very, very simple: “Predictions and forecasts for the future will become so short-term and safe that they will cease to have any impact or relevance.” With some notable exceptions, such as Richard’s very specific tips for the magazine industry (see his post below) the vast majority of predictions for 2011 that I have seen are along the Read More

In pursuit of ‘appiness

 Once again, we’re falling into that peculiarly human flytrap known as technology… Just because we can do it doesn’t mean anyone will actually want to do it…. I’m thinking of things like the red button on digital TV (except for Wimbledon on the BBC of course), the option to surf the net while you watch TV, or Read More

We now need Search 2.0, and quickly…

I clicked through to a Google map today, for an office location, only to see my screen peppered with YouTube screengrabs. Each one then linked to a YouTube clip. Fine, I guess, as after all Google does own the clip sharing site. But to me it’s also another example of Google dissipating it’s core promise of Read More

I had to read it twice…

…but for all the wrong reasons! I got this in my inbox today, from a respected trade body. Of course the spelling and grammar mistakes could be put down to an administrative oversight, but that still doesn’t really excuse the poor tone of voice… ——————————————————————————————————————- Hi Craig, The IAB has a busy training scedule planned in Read More