Magazine brands are moving away from traditional magazine content when it comes to apps. Esquire has launched a puzzle app for the iPad, for example. That makes sense. Brands have been extending their boundaries for years with things like conferences and merchandise. New media prompt new ideas. So far so good. Can it go too
Magazine people are a creative bunch. They know it’s all about quality content and they’re getting better at taking advantage of new ways to get that content to their audience. So here are three reason to be cheerful: 1 People still want magazine articles – and they’ll pay to get them Last week an article
The traffic is not all one way: from paper to digital. It can flow the other way: from an interest in digital to a paper magazine, as long as publishers understand their strengths. Two instances provide evidence for this trend this week: Future is to launch a paper magazine in its crafts section called Mollie
The iPad’s 30% subscription could well be the trigger that gets publishers coming up with all sorts of new ways to pay for the content that we love to create.
Daniel Bell, dubbed the sociologist of capitalism, has died in the USA. His insights into modern society in three key books provide today’s content generators with important guidance. The post-industrial society which he prophesied and described is based on information with a key role for the content generator. Greater role for journalistic mediation There will
Flicking through the news headlines, I noted that MySpace has again cut jobs. They’ve now lost two-thirds of their workers over the last 18 months , as part of their “refocused” business strategy. With the might of News Corporation behind them, of course they should stand a decent chance of survival. Prosperity is another matter, especially in such a crowded – and polarised – social media space.
Once again, we’re falling into that peculiarly human flytrap known as technology… Just because we can do it doesn’t mean anyone will actually want to do it…. I’m thinking of things like the red button on digital TV (except for Wimbledon on the BBC of course), the option to surf the net while you watch TV, or
There was bad news for magazines in recent research from Orange. A survey of people who access the internet on their mobile phones found that the number who stop reading print newspapers is pretty much balanced by those who read newspapers online. But that’s not the case with magazines. The people surveyed are reading fewer
It’s not just gadget-loving men who like the look of the Apple iPad. Almost everyone in a group of 30 or so women who recently had a chance to try one said they would like to buy one. Admittedly this a small sample. And they were journalists working for a highly style conscious-brand. But they