Essentials shows the reader is the celebrity

Essentials, the women’s monthly magazine from IPC, shows this month why its circulation is rising faster than any other women’s magazine: its closeness to its readers. Essentials’ October edition is edited by 7 women readers.  We are used to celebrity editors but this puts the readers into the celebrity slot.  They are featured on the Read More

TV listing mags defy gravity

The TV listing magazines continue to defy gravity: 4 TV listings magazines win the top readerships among weeklies in the latest NRS survey. The information they deliver  is all available elsewhere.  It is in daily newspapers and in separate magazines of the Saturday and Sunday editions; it is available online.  Yet 3.4 million read What’s Read More

Digital feeds back to paper success

The traffic is not all one way: from paper to digital.  It can flow the other way: from an interest in digital to a paper magazine, as long as publishers understand their strengths. Two instances provide evidence for this trend this week: Future is to launch a paper magazine in its crafts section called Mollie Read More

10 predictions for the magazine industry for 2011

Here are my 10 predictions for the magazine industry for 2011. 1  Advertising revenue will lift. Indeed, it is already lifting.  The luxury goods vendors will still cut their spending but the FMCG companies will carry on expanding advertising.  But they will want something for it so expect more sponsorship and more attempts to control editorial Read More