We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new, Read More
Tag: journalism training
Is there a “me” in empathy?
Well there is, but of course it’s reversed… And that’s kind of the point. Too many writers that I meet are still obsessed with what they “want to say”, rather than what their audience may want to hear. They also overlook the fact that writers have to earn their readers’ attention before they can deliver the main Read More
NEW online Certificates for journalists
We’re really excited about our new partnership with the Professional Publishers Association (PPA) to offer two new journalism certificates. Here’s what’s happening: We at ContentETC have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new Read More
5 top tips for interviewing
I did a session on interviewing with a magazine team the other day. They are from a highly specialist title, but the day reminded me that no matter what brand you work for, the essentials of interviewing are the same. We l0ve top tips here so when we came up with some I thought I Read More
Exclusive, original and quality content to the rescue
By Richard Sharpe I’m optimistic about the future of journalism. Why, you ask, when there’s so much to be pessimistic about: • Publishers are in a perfect storm of recession and a challenge of digital media; • Contract/customer publishing is challenging the independence of journalism as magazines especially become an arm of branding; • User Read More