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We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new,
The tsunami of bad news from and about the BBC calls into question another UK institution. The BBC is 9 years short of its centenary and some would like to see the BBC in its grave. Just to recap: Jimmy Savile and Stuart Hall molesting people on BBC premises: expect claims for damages by victims
One of the great things about digital content is how much writers can learn from stats. You can find out things that have always been guesswork in the past – where readers come from, what they read and how long they stick with an article. But many of the writers I speak to at larger
I was captivated as a child by the idea that the planet is an entirely closed system. I hadn’t yet encountered the brilliant James Lovelock or his elegant, totally sensible Gaia theory, but could see that something very clever was going on. If literally nothing escaped our atmosphere – ever – then water, for example, was a
Daniel Bell, dubbed the sociologist of capitalism, has died in the USA. His insights into modern society in three key books provide today’s content generators with important guidance. The post-industrial society which he prophesied and described is based on information with a key role for the content generator. Greater role for journalistic mediation There will
We’re really excited about our new partnership with the Professional Publishers Association (PPA) to offer two new journalism certificates. Here’s what’s happening: We at ContentETC have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new
My one surefire forecast for this year is very, very simple: “Predictions and forecasts for the future will become so short-term and safe that they will cease to have any impact or relevance.” With some notable exceptions, such as Richard’s very specific tips for the magazine industry (see his post below) the vast majority of predictions for 2011 that I have seen are along the