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Tag: journalism
First impressions? Deep communication.
Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More
Expert help with your writing, when you really need it
We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new, Read More
BBC: great value for money: but what’s it worth?
The tsunami of bad news from and about the BBC calls into question another UK institution. The BBC is 9 years short of its centenary and some would like to see the BBC in its grave. Just to recap: Jimmy Savile and Stuart Hall molesting people on BBC premises: expect claims for damages by victims Read More
Understanding your reader
One of the great things about digital content is how much writers can learn from stats. You can find out things that have always been guesswork in the past – where readers come from, what they read and how long they stick with an article. But many of the writers I speak to at larger Read More
The words flow like water…
I was captivated as a child by the idea that the planet is an entirely closed system. I hadn’t yet encountered the brilliant James Lovelock or his elegant, totally sensible Gaia theory, but could see that something very clever was going on. If literally nothing escaped our atmosphere – ever – then water, for example, was a Read More
It’s simply complex…
Boy do we love complexity… Look at the new iPad. I haven’t yet, but I can just imagine the smug inner glow and shortness of breath as I lift one for the first time. Echoing anyone else who has laid hands on the legendary beast, I will no doubt coo in hushed tones: “It’s so light! So Read More
Bell gives guidance to content generators
Daniel Bell, dubbed the sociologist of capitalism, has died in the USA. His insights into modern society in three key books provide today’s content generators with important guidance. The post-industrial society which he prophesied and described is based on information with a key role for the content generator. Greater role for journalistic mediation There will Read More
NEW online Certificates for journalists
We’re really excited about our new partnership with the Professional Publishers Association (PPA) to offer two new journalism certificates. Here’s what’s happening: We at ContentETC have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new Read More
Just one little prediction for 2011
My one surefire forecast for this year is very, very simple: “Predictions and forecasts for the future will become so short-term and safe that they will cease to have any impact or relevance.” With some notable exceptions, such as Richard’s very specific tips for the magazine industry (see his post below) the vast majority of predictions for 2011 that I have seen are along the Read More