What’s in a brand?

Magazine brands are moving away from traditional magazine content when it comes to apps.  Esquire has launched a puzzle app for the iPad, for example. That makes sense. Brands have been extending their boundaries for years with things like conferences and merchandise. New media prompt new ideas. So far so good. Can it go too Read More

Google goes to paper for magazine; YouTube to generate content

Google and its subsidiary YouTube are taking steps to generate their own content.  Until now both have relied on the content of others. The move by YouTube to generate its own high-quality original content has got the most coverage.  It wants to complete with Internet-based TV.  It has signed up sporting coverage already. The move Read More

Digital feeds back to paper success

The traffic is not all one way: from paper to digital.  It can flow the other way: from an interest in digital to a paper magazine, as long as publishers understand their strengths. Two instances provide evidence for this trend this week: Future is to launch a paper magazine in its crafts section called Mollie Read More

Why is my [media] diet failing?

Now I don’t know about you, but I’ve spent the last decade or so steadily cutting back on my media consumption. After all, I’ve had to find time for surfing the web, playing video games, loading – and listening to – my iPod, and of course, to spend hours seeing “what else is on” while scanning the EPG on Read More

BBC hobbles websites with 25% budget cut

The BBC is to cut its web presence to save money and create room for the private sector websites. Director General Mark Thompson announced yesterday that the BBC will: Cut the number of sites it runs; Cover less news; Commit to link to outside sites on its stories; Focus on international, national and regional news, Read More

Is one channel enough?

Flicking through the news headlines, I noted that MySpace has again cut jobs. They’ve now lost two-thirds of their workers over the last 18 months , as part of their “refocused” business strategy. With the might of News Corporation behind them, of course they should stand a decent chance of survival. Prosperity is another matter, especially in such a crowded – and polarised – social media space. Read More

10 predictions for the magazine industry for 2011

Here are my 10 predictions for the magazine industry for 2011. 1  Advertising revenue will lift. Indeed, it is already lifting.  The luxury goods vendors will still cut their spending but the FMCG companies will carry on expanding advertising.  But they will want something for it so expect more sponsorship and more attempts to control editorial Read More