Get to the point. Get your main message across quickly so your reader knows what you are trying to tell them. What is wrong with this sentence? In an effort to curb the movements of refugees, which followed Ankara saying last week that it would no longer stop refugees trying to enter Western Europe from
It’s okay to use jargon when you are talking to your colleagues. But it is never a good idea when you are trying to reach a general audience. Take this letter I received from a local estate agent. It was addressed to the homeowner. They know nothing about me except that I seem to have
The rules for good writing are the same pretty much wherever you go. I’ve just been working with a group of writers in Poland and I was curious to see if the same rules that I would use in English would also apply to Polish. Well it seems they do. I am reliably informed that
The order of the words really does mattter. Sounds obvious but it’s an easy one to get wrong. Take this photo and caption that appeared in The Guardian print version on February 25, 2012 (they did a better job online). The problem is the word “her”. Which woman is it referring to? Prior knowledge tells
Getting the right message in your headline, your title or your subject line in an email is crucial. It’s where you grab the reader’s attention. But sometimes writers try so hard to get you to read that they shoot themselves in the foot. Anyone sending out an email newsletter these days is fighting against a
Look for visual images to give your writing more lasting impact. Visual images are everywhere this weekend in the UK. We’ve got “the grit in the oyster” otherwise known as Chris Huhne, the Liberal Democrat MP who stepped down as energy minister on Feb 3, 2012 after being charged with perverting the course of justice.
#38 Try not to ‘over-think’ or polish your blog posts. Unlike a finished piece of journalism, blogs are supposed to feel more immediate, more real. See more top tips here.