Why sentence length matters

Are your sentences flabby? Many writers try to cram far too much information into their sentences.  The result: they are hard to understand so they don’t get read. Here’s an example: The estate was Woods’s most successful commission with the park and grounds hailed as ‘the most beautiful and picturesque’ in the country. He widened

What’s in a word?

Well, I think practically everything. I’m helping a client to recruit at the moment, and I’d almost forgotten what a depressing exercise it can be in so many ways. Politely acknowledging every single application, without giving away too much, or innocently exposing yourself to some speculative lawsuit because you have somehow omitted a specific aspect

SO what DO you call a blog alert…?

 Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different

LOL he exclaimed!

Have you noticed how even the smallest change in punctuation or emphasis utterly transforms the tone, and therefore the meaning, of an email? As an example, let’s take the case of a very brief reply to an associate, confirming the time and place for a meeting: OK, it’ a date I received this yesterday, and it

Surfing the endless wave

Is it just me, or is anyone else getting a headache from the pace of change in media…? Touchingly, mobile phones now seem rather mature and traditional in technical terms, even though they are only just reaching the point (25 years old) of being handed down from one generation to the next.  And now they are merely one