How to put words together in the way that best gets the message across is a subject of consuming interest to writers. We spend hours thinking about the best way to combine them. But few of us, I’m guessing, spend a lot of time thinking about our choice of pronouns. Well perhaps we should. The
Are your sentences flabby? Many writers try to cram far too much information into their sentences. The result: they are hard to understand so they don’t get read. Here’s an example: The estate was Woods’s most successful commission with the park and grounds hailed as ‘the most beautiful and picturesque’ in the country. He widened
#34 Watch out for overloaded sentences. If you try to pile too much information into a sentence your reader will never get to the end of it and your message will be lost. See more top tips here and check out our new course on Effective writing.
I’m always on the look out for examples of writing, good and bad. So finding both in the space of a few lines is a real bonanza. Starting strong is one of my mantras so I was pleased to see this letter that came through my door recently from an estate agent did. The first
#31 Use hyphens to glue words together to clarify your meaning. Take each word in turn and if it makes sense on its own with the noun then it does not need a hyphen. If it has to be glued to another to make sense, then use a hyphen See more top tips here.
Being a better writer is not always about writing. Sometimes it’s about reading. You read every day. It might be emails, newspapers, websites, reports from colleagues, a novel; you might be reading the blurb for a film or the instructions for how to prepare your ready meal. Whatever it is, someone is trying to send
Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different