First impressions? Deep communication.

Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More

Is there a “me” in empathy?

 Well there is, but of course it’s reversed… And that’s kind of the point. Too many writers that I meet are still obsessed with what they “want to say”, rather than what their audience  may want to hear. They also overlook the fact that writers have to earn their readers’ attention before they can deliver the main Read More