Digital feeds back to paper success

The traffic is not all one way: from paper to digital.  It can flow the other way: from an interest in digital to a paper magazine, as long as publishers understand their strengths. Two instances provide evidence for this trend this week: Future is to launch a paper magazine in its crafts section called Mollie Read More

Ink or think?

Not a new debate. Just a new argument. With Rupert Murdoch’s paywall strategy showing early signs of being a sustainable model, the debate over free v. paid-for content rages on.   Check out the story that appeared last week and showed some positive food for thought… Meantime there was also an impassioned, although slightly overlong, but interesting and stimulating speech  from Read More

I had to read it twice…

…but for all the wrong reasons! I got this in my inbox today, from a respected trade body. Of course the spelling and grammar mistakes could be put down to an administrative oversight, but that still doesn’t really excuse the poor tone of voice… ——————————————————————————————————————- Hi Craig, The IAB has a busy training scedule planned in Read More

iPad wins over women too

It’s not just gadget-loving men who like the look of the Apple  iPad.  Almost everyone in a group of 30 or so women who recently had a chance to try one said they would like to buy one. Admittedly this a small sample.  And they were journalists working for a highly style conscious-brand. But they Read More

The content debate, or the news debate?

Wow isn’t life exciting!  Whatever the eventual outcome of the current transformations taking place in media – and especially news media – we can all say we were there when it happened. This Paid Content article   is a good example, where an experienced (respected? see the comments…) press man is utterly disbelieving of Rupert’s paywall model. I Read More

News shock! Media pro needs, uhh, media training?

Well – it took just 24 hours for FT parent Pearson to “modify” the views expressed yesterday  (see my post below) when their Head of Global Content Standards predicted the sunset of print within 5 years. For their response please see this piece in paid Content… So maybe Ms Solomon really IS the sole voice in a blank flat-plan, Read More