Well, perhaps you can you tell me… “Admiring the view has just taking on a whole new meaning.” This is the line taken today from the Nissan UK website, where they are extolling the virtues of their brand new X-Trail model. I already own an older version of this particular car, so was checking out
Tag: websites
Big sharing shout out for 2014?
As we prepare to celebrate the demise of 2013, and more importantly the birth of a whole New Year, I find myself pondering some of the megatrends that will affect us all… High on this list is of course our exploding online social media networks, and the ubiquitous connectivity they have brought. One famous telco’s
a network, or a spider’s web?
Have you noticed how recruitment has permeated your social media networks? This isn’t necessarily a bad thing, because to build a successful career we usually need to change jobs, every now and then, but… I worry about the noise and the clutter, and the gigantic social media ecosystems that are being created out there. LinkedIn
Why is my [media] diet failing?
Now I don’t know about you, but I’ve spent the last decade or so steadily cutting back on my media consumption. After all, I’ve had to find time for surfing the web, playing video games, loading – and listening to – my iPod, and of course, to spend hours seeing “what else is on” while scanning the EPG on
BBC hobbles websites with 25% budget cut
The BBC is to cut its web presence to save money and create room for the private sector websites. Director General Mark Thompson announced yesterday that the BBC will: Cut the number of sites it runs; Cover less news; Commit to link to outside sites on its stories; Focus on international, national and regional news,
Is one channel enough?
Flicking through the news headlines, I noted that MySpace has again cut jobs. They’ve now lost two-thirds of their workers over the last 18 months , as part of their “refocused” business strategy. With the might of News Corporation behind them, of course they should stand a decent chance of survival. Prosperity is another matter, especially in such a crowded – and polarised – social media space.
Media must be spreadable
I came across this interview on spreadable media with US academic Henry Jenkins on the Nieman Journalism Lab. His thesis is that for things online to thrive, they need to be shared socially: if it doesn’t spread, it’s dead. He defines spreadable media as media that travels across media platfomrs at least in part because
We now need Search 2.0, and quickly…
I clicked through to a Google map today, for an office location, only to see my screen peppered with YouTube screengrabs. Each one then linked to a YouTube clip. Fine, I guess, as after all Google does own the clip sharing site. But to me it’s also another example of Google dissipating it’s core promise of
A news dilemma
I was training a team recently that had a news dilemma. They are a consumer specialist weekly going out to an older readership and they are about to launch a website. News is huge part of the print publication. They have one major print competitor and, because of their subject matter, their news often gets
Google is always watching you
…even, apparently, when you’re not doing anything! Google had just been granted a patent – which they filed back in 2005 – which allows them to track the mouse movements and the cursor positions of our computer screens , even (and especially) when we are not clicking anything. This will no doubt prove a useful addition to Google’s