It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and
We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new,
It’s very easy to underestimate the power of a quote. Quite apart from the value of the actual words, the fact that you are referring to a third-party always lends a little extra credibility to your message. It suggests you have researched your subject. That you have found other, respected or at least recognisable, supporters.
Think about what your reader will be looking for. It’s advice worth repeating (which is why I keep repeating it). That means forgetting all the things you know that you reader might not and putting yourself in their place. Take this email from the Royal Opera House: It talks about BP’s Big Summer Screens but
#38 Try not to ‘over-think’ or polish your blog posts. Unlike a finished piece of journalism, blogs are supposed to feel more immediate, more real. See more top tips here.
#36 Remember the 3-screeners: if your content is going to be accessible via mobile handsets and tablets then it has to be easy to use, relevant, value for money and easy to find See more top tips here and check out our new course on Effective writing.
Check for repetition and cut back on subordinate clauses – they’re simple fixes but they can make a big difference to your writing. Repetition The English language is wonderful. It gives us plenty of different ways to say the same thing. So don’t fall into the same trap as this writer: I established the firm
#30 Search engines concentrate on the first 100 words of a page so make these work hard for you See more top tips here.
Why isn’t everything that appears on the web optimised for search? Well, maybe it is but doesn’t look like it is.