What is the core purpose of a Subject Line? [please choose one] 1. To inform the recipient of your email’s content 2. To motivate them to read the email Your Subject Line is the ‘headline’ for your email. So in some ways, informing the reader seems to make sense. After all, it’s there to give
Pay attention to the languge you use for links.
It’s not easy to spot your own mistakes when you write. Even the professionals get it wrong sometimes. Can you spot the error on the front page of The Observer? I had such faith in the paper that I looked inside to see if something new called a skycraper had been invented. It hadn’t. You
I’m grappling with a problem. A recurring problem… I’m working with a long-standing client of mine, who runs a growing and ambitious digital consultancy. He wants to refresh the brand to reflect changes in both the market place, and the services that they offer. His preference is to devise a slogan that is descriptive, accurate