Tesco magazine better read than The Sun

Tesco magazine has overcome The Sun as the most read print publication in the UK, according to The Financial Times.

Better read than The Sun

This proves three things:

  • Magazines work as a means of communication, despite some dire tales from publishers;
  • Free content is becoming the norm: Tesco magazine is free; and
  • Branded content in the form of contract publishing is the bright spot of magazine publishing.

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