Never, never ever stop communicating when there is a crisis.
Refusal to talk is bad
Today the Co-operative Group refused to respond on radio to the critical report by Lord Myners that the Co-operative Group is “disfunctional”. The BBC’s Radio 4 “The World at One” announced that nobody from the Co-op wanted to talk. Shame on you the Co-op and a bad corporate communications decision.
Media filled by other messages if you don’t talk
As a result of your refusal to talk the airways and other media were filled by the criticism of the Co-op by Lord Myners’s damaging report.
- The Co-op knew the content of the report before hand: get somebody to talk;
- The Co-op knew when the report was to be published: so work out what to say;
- The Co-op should know that it has about 6 million members who want to know what is going to happen: so assure them;
- The Co-op should know that its members are loyal: they believe in co-operative ownership so reassure them and engage them.
Damage limitation needed here: so speak up
Even worse, on the same day Paul Flowers, previously chair of the Co-op bank, was in court for possessing class 1 drugs and found guilty.
Co-op: get somebody out there talking now.
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