Tip of the week: get somebody out there talking for you in a crisis, however bad at the Co-op Group

Never, never ever stop communicating when there is a crisis.

Refusal to talk is bad

Today the Co-operative Group refused to respond on radio to the critical report by Lord Myners that the Co-operative Group is “disfunctional”.   The BBC’s Radio 4 “The World at One” announced that nobody from the Co-op wanted to talk. Shame on you the Co-op and a bad corporate communications decision.

Media filled by other messages if you don’t talk

As a result of your refusal to talk the airways and other media were filled by the criticism of the Co-op by Lord Myners’s damaging report.

Yet:

  • The Co-op knew the content of the report before hand: get somebody to talk;
  • The Co-op knew when the report was to be published: so work out what to say;
  • The Co-op should know that it has about 6 million members who want to know what is going to happen: so assure them;
  • The Co-op should know that its members are loyal: they believe in co-operative ownership so reassure them and engage them.

Damage limitation needed here: so speak up

Even worse, on the same day Paul Flowers, previously chair of the Co-op bank, was in court for possessing class 1 drugs and found guilty.

Co-op: get somebody out there talking now.

 

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One thought on “Tip of the week: get somebody out there talking for you in a crisis, however bad at the Co-op Group

  1. elin twigge says:

    Couldn’t agree more, this was the chance to acknowledge aspects of the report then demonstrate how they were going to move forward positively, reassuring their customers

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