Use visual images for more effective writing

Look for visual images to give your writing more lasting impact.

Visual images are everywhere this weekend in the UK. We’ve got “the grit in the oyster” otherwise known as Chris Huhne, the Liberal Democrat MP who stepped down as energy minister on Feb 3, 2012 after being charged with perverting the course of justice.

Then there was the “sticky floor”. That’s how conservative MP Harriet Baldwin described the welfare state, rejecting the vision of it as a safety net or trampoline.

Whether you agree with her politics or not, it’s a strong image that may stay in peoples’ minds in much the same way as glass ceiling and silver surfers have done.

Writers have been doing this for years. Winston Churchill knew the strength of the image as we can see from this definition:

An appeaser is one who feeds a crocodile, hoping it will eat him last.

So when you want to make sure your writing makes an impression on your reader  – and when don’t you – think with your eyes.

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