Vue, the cinema chain, needs to pull its socks up when it comes to listing its films. I wanted to go to the cinema over the weekend in Portsmouth. Vue has a 14-screen multiplex in the Gunwharf Quays complex.
But I could not work out what was on. A single poster of about A3 size listed everything, times dates. It was really hard to see what was on. I asked about a film I wanted to see but it was not on that day.
With so much choice the potential customer must be guided carefully. It should be clear what is on when. Vue lost a customer that day because of poor corporate communications.
You can win a free e-learning course from ContentETC when you get the best caption in our Picture Caption Competition. Go on, have a go.