Of course there is one exception. The writer, who has selected, crafted and shaped the words into a meaningful message.
And they remain there, in limbo, in a kind of permafrost, until an individual chooses to read them. Until that moment, they’re just ink on paper, or strings of code.
And when your words are read, they come alive in your reader’s imagination; until then, they simply don’t exist.
So your specific content, and the language and tone you use, must spring to life at first glance. Nobody has the time or patience these days to linger, and wait for your words to possibly deliver some value.
Your words need to work immediately, starting with headline or subject line.
Make sure your words are ready for action with our incredibly useful and practical range of e-learning courses.