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  Handling broadcast media

One day in-company training course

"Both authors found it very useful and I think it will make a big difference to their performance."

This session gives participants maximum confidence in live TV and radio appearances and offers them strategies for effective presentation and message communication.

Ideal for anyone who is asked to represent their brand or company on radio or television.

Outline

Radio and TV Journalists

  • What they want from you
  • What do you want from them?  
  • Message development

The broadcast interview

  • Preparation is key
  • Summoning your thoughts into words
  • Dealing with aggression
  • Your rights and obligations

Doing it: Radio interview - a short, but moderately aggressive interview

Review

  • Critical review of presentation techniques
  • Conveying the message you intended?
  • Prioritising and mastering the story
  • Organising the order of concern - PEC

Overcoming microphone nerves

  • Practice makes perfect in radio and television

The importance of style as well as content

  • In appearance and speech

Addressing your audience

  • Hitting the right tone

Doing it: Television interview – speaking for the industry - incorporating questions from the public.
Review

Managing difficult questions - ABC

Side-stepping the awkward question and turning it to your advantage

Additional preparation for a TV interview

  • The circumstances in which you'll be asked to appear on TV
  • You'll get one chance – how to make it count

Keep it short (but not too short), punchy and informative

Doing it: TV interview –staying on message for the brand/industry.
Review

Doing it: TV interview – a crisis interview
Review
 

For more information on how we can help you organise your course, please contact us.
 
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About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 01428 644123 to see how we can help you and your staff.  Read more...

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