Improve your ability to provide quality journalism through live digital media, blogs and social media.
Very interesting. Will use the techniques in future.
Staff writer, Immediate Media
Half day in-company training course
For journalists who need to plan, create, and participate in real-time media, blogs and social publishing platforms.
We will ask you to bring examples of real time reporting, blogging and social media activity to work on during the session.
Blog publishing options
- Blog post types and multi-media content
- Personal journalism and opinion
- Longer articles and ‘evergreen’ content
- Thought leadership
- Blogging for Search Engine Optimisation
- Visual blogging and social media – Tumblr, Pinterest and more
Making blogs work harder for you
- Driving followers and engagement
- Linking, referring, trackbacks and the blogosphere
- Driving conversations, comments and shares
Doing it: Write a blog entry and build a blog ‘package’ around it with enhanced content, links, and more
Preparing and planning for real time media
- Equipment and resources
- Establishing/reviewing objectives
- Creating timelines and calendars
- Identifying content that you can prepare for real time reporting
- Hooking up with relevant sources online and offline
Doing it: Delegates will create a real time reporting preparation checklist
Live reporting through blogs and social media
- Breaking news
- The real-time blend: original content, curation and aggregation
- Covering industry events and announcements
- Publishing live – dos and don'ts
- Promoting your live journalism activities before the event
Doing it: Delegates will discuss when and how to use different media as a live reporting tool for their brands
Social media journalism
- Tracking relevant information and sources
- Using social search, keywords and hashtags
- Integrating social media updates into your real-time stories
Doing it: Delegates will create key lists and searches for their social media activity
Reviewing real-time journalism
- Tools and techniques for measuring the success of your live and real time reporting
- Re-purposing live content for use in other contexts
- Building audience and community around real-time journalism
Doing it: Delegates will refine their analytics and KPIs to ensure they can measure the success of real-time media
To do lists – how will you put into practice what you have learned?
Reactions and close
This course provides you with practical skills that you can apply immediately to your own journalism and blogging. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.
To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.
Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.