Covers and Coverlines – In-company training

Great covers lure – and retain – new readers. In an ever-competitive market, they need to be more eye-catching than ever to get your message across.

These highly practical workshops highlight how leading magazine brands approach their covers, industry best-practice, and the latest cover innovations from around the globe. They equip you with a range of proven tools, tips and techniques to improve the effectiveness of your own covers.

How to Create your Greatest Ever Cover

Aimed at publishers, editors and art directors who want to create compelling and high-impact covers and improve the way their magazine connects with their reader through every page.

One day in-company course covering:

  • Best-practice and cover innovation from around the globe
  • The secret of the best covers...ever!
  • Big mistake! Disaster covers
  • Where does the perfect cover come from?
  • 9 things to always keep front of mind when creating a strong brand
  • What can we learn from our rivals?
  • Front cover evaluator: is your cover really as good as it could be?
  • Genre specific covers
  • The ideal cover – how to make it happen every month

Creating Better Coverlines

This session gives anyone who is responsible for writing coverlines the chance to focus on the importance of the cover and the coverlines, and to help them make better decisions when writing cover lines.

One day in-company course covering:

  • What's the cover for
  • What makes a good coverline?
  • How to use a mixture to make a well-rounded cover
  • The structure of a cover
  • Types of coverline
  • Variety and familiarity
  • Overdoing it or being too minimal
  • ‘Hot’ words and phrases
  • Tie-ing coverlines to content
  • Delivering the same content using different styles of coverline with different angles
  • Hierarchy, emphasis and newsstand optimisation

Actions and follow-up

This course provides you with practical skills that you can apply immediately to your own covers. We send you away with a list of “To dos” to focus on after your training, so you can put into practice what you have learned; and we follow-up with you afterwards to see how you are getting on. We are always available if you have any queries at all, so you just need to let us know.

Awesome, really good session. Love the analysis session breaking down the cover and looking at other people's covers.

Art editor, Immediate Media