Writing for the Web – In-company training

Digital media has changed how we communicate - both in delivering, and receiving, information.

You need to produce the right content for the right medium in the most efficient way possible. Whether you are writing for a website, a mobile app or a tablet, we will help you tailor your writing to the media.

You will learn the key differences in writing for the web and writing for print and what that means for writing that will be read online. We will ask you to bring content that you want to put online; and if this is not possible the trainer will provide material.

Half day in-company training course covering:

  • Web vs print: the differences
  • How people ‘read’ online content
  • Following the eye
  • The F-shape
  • The 'skim' factor versus 'depth reading' - how reading online evolved
  • The mobile reader
  • What this means for writing
  • The importance of the first screen
  • Using key words to pull in readers
  • Using the pyramid
  • Keeping the elements short
  • Content that works well on the web
  • The importance of visuals
  • Getting your content found and the role of search engines
  • How headlines work on the web and writing summaries that sell
  • Identifying the key words users will search for and getting key words in key places
  • The importance of linking
  • Using images and other visual elements well
  • What makes content shareable?
  • Possible formats and suiting the content to the platform
  • Moving away from straight news headlines

Actions and follow-up

This course provides you with practical skills that you can apply immediately to your own websites and online copy. We send you away with a list of “To dos” to focus on after your training, so you can put into practice what you have learned; and we follow-up with you afterwards to see how you are getting on. We are always available if you have any queries at all, so you just need to let us know.

I am now able to create better content for websites and social media and make our online avenues even more popular and attractive. Thank you.

News reporter, Bauer Media