Speech Writing – In-company training

Anybody can deliver a good speech, but you must take time to prepare adequately.

Take our course, and we will work with you on a speech that you will actually be delivering. We will help you think about your focus, then the writing, rehearsing and rewriting the speech, so you are fully confident at the end.

Great course which delivered clear benefits. Most beneficial was the feedback on our personal sessions.

Deputy editor, Briefing Media


One day in-company training course

This highly practical course will encourage participants to use the session to at least make a start on a speech to be written and delivered.

Review of the four phases of speech writing
  • Preparation
  • Writing
  • Rehearsing
  • Rewriting
  • Who is the audience?
  • What do they know/not know/want to know?
  • When is the speech being made?
  • How will it be delivered?
  • Where is the setting?
  • Why is the speech giver making the speech/with what authority?
  • Themes
  • Anecdotes
  • Numbers
  • Examples
  • Arguments
  • Put the material into the best sequences. Throw out what does not fit.
Writing - structure the speech - opening of up to 500 words
  • Gain attention
  • Give purpose
  • Transmit assurance
  • Link to today
  • Apology
  • Explanation
  • Standard greetings
  • “I’m going to talk...”

Body in sections, clearly signaled to a listening audience


  • Three-part lists
  • Compare and contrast
  • Links to audience
  • Parallel structures
  • Questions posed and answered
  • Anecdotes
  • Connections to values of audience
  • Benefits, not features
  • Humour

Link sections with strong transitions - tell them what you are going to say, say it, tell them what you have said.

  • Show clear conviction and belief
  • Mirror the opening
  • Answer all questions left hanging

Structure the supporting material: full text/overheads, etc

Develop the materials for the speech giver: notes or full text; a combination?

Check for
  • Timing at 100 to 120 words a minute
  • Peaks and troughs
  • Colour
  • Combination of supporting material and text

Rehearsal - get speaker to see text/notes: have it read out

Check for
  • Awkward phrasing for the speaker
  • Timing
  • Mannerisms
  • Change phrasing/length/peaks
  • Think again of audience and setting
  • Check supporting material

Application of the first two stages for a practical

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your own speeches. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.