Tackle all the elements of a successful email campaign in this highly practical course.
Understand your data to precisely target your audience; write the most effective subject lines and body copy; and create killer calls to action and set up robust email tests. Suitable for anyone looking to maximise their email campaign effectiveness.
Half day in-company training course covering:
- Considering your email audience - what do we know about them and what do we need them to know about us?
- How do we get the message across effectively
- Audience segmentation
- Understanding your data
- How to segment and monitor your campaigns for more success
- Writing killer subject lines - keywords, language, style, tone, timing
- What does success look like for you?
- The best emails for open rates, click through rates, sales, subs and beyond
- Getting the body copy right
- Shape, style, tone, language, calls to action, link text
- What about social media and videos - what works and why
- When to send your emails
- Planning effective campaign timings including retargeting
- Test, learn and adjust
- Making more of your email campaigns as they evolve
- Adjusting tone and messaging for different audience lifecycles
- Getting the landing page right
Actions and follow-up
This course provides you with practical skills that you can apply immediately to your own email campaigns. We send you away with a list of “To dos” to focus on after your training, so you can put into practice what you have learned; and we follow-up with you afterwards to see how you are getting on. We are always available if you have any queries at all, so you just need to let us know.
I've learned new techniques for writing emails and how to be clear and concise which was what I was hoping to achieve.
Junior reward services manager, Corporate Rewards