Aimed at anyone who is looking for free tools and resources to help research effective keywords, trends and sense-check content ideas.
Half day in-company training course
This practical workshop explores different free tools that will help shape your content ideas, keyword research and trend spotting for features, news, galleries and e-commerce product search trends.
We will examine the pros and cons of each one and how they can be used together to support content generation that will drive more traffic and improve visibility.
By understanding how to use these tools, writers are then better able to consolidate ideas before working with their SEO team and and any paid for digital tools.
Actions and follow-up
This course provides you with practical skills that you can apply immediately to your own brand. We send you away with a list of “To dos” to focus on after your training, so you can put into practice what you have learned; and we follow-up with you afterwards to see how you are getting on. We are always available if you have any queries at all, so you just need to let us know.