Feature Writing – In-company training

Every title aims to keep its readers coming back time and time again with great features. But good features don't just happen. They are the result of careful planning and effective use of structure.

Whatever your level or type of article or feature you're writing, we will show you how to improve them, so your readers anticipate and look forward to your next one!

Feature Writing

What makes a feature great? This highly practical session (based on your own features) will give you the opportunity to break down the process and try out different techniques to improve your writing in print and online.

One day in-company course covering:

  • Understanding who your reader is and what they want
  • What makes a feature great?
  • Types of features in print and online
  • How to come up with ideas
  • What to do at a features meeting
  • Choosing the best format for the subject
  • Spinning an idea to make it fresh
  • Considering digital elements
  • Planning for maximum effect
  • Coming up with great intros to pull the reader in
  • Varying your approach and the possibilities
  • Keeping the reader reading with great links
  • Quoting for impact
  • Giving your writing pace
  • Concluding with a flourish

Advanced Feature Writing

This session pushes experienced writers to take stock of what they are doing now; identify weak points and bad habits; and use the techniques outlined to change and improve their writing.

One day in-company course covering:

  • The best ways to get your information over
  • Formats: old, new and undiscovered
  • Thinking about digital elements for the story
  • Planning – what you should cover
  • Thinking in scenes and dialogue
  • Which structure suits the story
  • Intros – are yours as effective as they could be?
  • Intros - using the 7 types to maintain variety and excitement
  • Keeping the reader reading – different ways to link
  • Pace - why each sentence matters

Actions and follow-up

These courses provide you with practical skills that you can apply immediately to your own features. We send you away with a list of “To dos” to focus on after your training, so you can put into practice what you have learned; and we follow-up with you afterwards to see how you are getting on. We are always available if you have any queries at all, so you just need to let us know.

Since taking your course, I’ve been made a Feature Writer! It’s very exciting. Thank you for your excellent advice on the course. It’s helped me enormously and I’ll keep in mind everything I’ve learnt when I write my true life features.

Feature writer, Bauer Media Group