Proposals and Pitches – In-company training

Take this course and learn how to structure your written pitch documents and proposals to winning effect!

Best training I have had... I will definitely use points going forward in writing proposals, concepts, emails, texts, letters. Thank you!

Events manager, Corporate Rewards


One day in-company training course

You will:
  • Explore and appreciate the key elements of persuasive written communication
  • Compare different document formats and styles
  • Understand how your audience view - and filter – marketing communications
  • Plan your content for maximum impact, while minimising the volume of information
  • Look at style, tone-of-voice, brand issues, language, vocabulary
  • Numbers - explore the best use of figures, market research and costs
  • Organise your content for impact, clarity and easy navigation
  • Copywriting skills for better headlines
  • Tried and tested techniques for producing attention-grabbing, persuasive copy
  • Practise all these techniques using genuine working brief(s)

You will be asked to bring examples of your recent or current work, and most importantly, a genuine brief (or two) for an actual pitch or proposal that needs to be completed. This forms the basis of the practical elements of the course.

The context for your proposal
  • The power of written communication
  • The Digital Age - cutting through the clutter and noise
  • Print v digital – the key differences
  • Essential guidelines and writing tips
Purpose and preparation
  • Plan, prioritise and analyse the brief for your proposal
  • Agreeing objectives - and standards - for your proposal
  • Consider your response channels and formats - documents; emails; summaries; PowerPoints
  • Organising and prioritising your information
Layout and structure
  • Considering different structures, and navigating through your document/PPT
  • Organising your information for impact, clarity and emphasis
  • Text tools and emphasis - bullets, lists, headings, etc
  • How proposals are read. Presenting in person, or via email?

Doing it: Improving existing content

Preparing to write
  • Profiling your target audience: needs, wants, expectations?
  • The CUTIE model – covering all your bases

Doing it:  Profile your target audience

Managing your pitch content
  • Organising and prioritising your information
  • First impressions count…!
  • Planning your central message(s)
  • Headlines, sections, summary, captions, etc
  • Visuals and graphics

Doing it: Layout and introductions

Creating your compelling proposal
  • Using benefits to persuasively present your solution
  • Presenting cost(s) effectively
  • Calls-to-action and response mechanisms
  • Choosing your language and tone of voice
  • Achieving clarity in your writing - how to edit your words, sentences, and paragraphs
  • Some essential Dos and Don’ts!

Doing it:Writing and completing your own proposal, working to a specific brief

Discussion, feedback and evaluation

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your own proposals and pitches. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.