Understanding Data and Numbers – In-company training

Numbers rule our world, and the raw data they represent often disguise the real message. But do you deal with data and feel baffled by it?

Writers in all media increasingly have to tackle stories with numbers in them: they have to be able to see the story in the data. But more often than not, we focus on the words, not the numbers. This can be dangerous as we can miss the story in the numbers or take on faith the interpretation of the source of the numbers, which may be biased. With some simple tools and techniques you can create stories out of data which are exclusive, fit for your audience and original in their presentation.

I thought it was fantastic. It was brilliantly explained and will be hugely helpful for future articles. I now feel much more confident in writing stories with numbers.

Journalist, Bauer Media


One day in-company training course

Aimed at writers who need to create, check or manage stories from data sources. We will give you the tools and techniques you need to create stories from data sources such as surveys and statistical reports. We will ask you to bring the accounts of a company that you would like to analyse, so that you can work on something relevant to you.

We will tailor the course to your precise needs, but a typical outline follows:

Examples of what works and does not work

The skills and knowledge needed for data journalism

Doing it: Looking at sources, what they say and what can be made of what they say

The tools of the trade: Spreadsheets

Doing it: Delegates will build a spreadsheet and analyse data from a given spreadsheet

Sources of data: Finding and rating the data sources

Doing it: Delegates will find key sets of data for given subjects

Techniques for extracting insight from data: Percentages, averages, modes etc found in data

Doing it: Delegates will extract insights from data given to them

Techniques for presentation: Charts, graphs and tables

Doing it: Delegates will choose the best graphical methods of presenting data given to them

Doing it: Delegates will mine data provided to them and extract a story from the data for a specified audience

To do lists - how will you put into practice what you have learned?

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This course provides you with practical skills that you can apply immediately to your own data. We send you away with a list of "To dos" to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.


To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.