Writing Style – In-company training

Making every word count is vital in this era of busy readers and short attention spans.

Take this highly practical session and go through the questions you should be asking yourself to ensure that your writing style is as sharp as it can be - in print and online.


Half day in-company training course

Perfect for you if you want to focus on tightening up your writing. We will ask you to bring one piece of your own copy.

Starting strong
  • Are your intros working as hard as they can?
  • Are you mixing different types of intros?

Doing it: Delegates will write new intros for print and online versions of an article

Keeping the reader reading
  • What techniques do you use to draw the reader in?
  • Are you relying on mechanical links?

Doing it: Delegates will rewrite links in a short piece

Quotes, pace and tone

Do your quotes lift the content?

  • How pacey is your prose?
  • Can you cut flab from your sentences?
  • Do you choose each word with care?
  • How can you tighten your content?

Doing it: Delegates will improve the quotes, pace and tone of content

Bringing it all together

Doing it: Delegates will apply the techniques learned to identify and change bad habits and improve their copy

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your own content. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.