1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer Read More
Posts by Lucy Ashfield
Top Tip – Always be sure to keep dated notes of any interviews you conduct
Typing directly into your website CMS often leaves no proof of what was said and when, especially if it was edited at a later date. That leaves you open to being sued! Check out our Libel and other defamations elearning course for more. Read More
Influencers – the best ways to find, commission and work with the right influencers for your brand
Businesses looking to engage with influencers often overlook the best influencers of all… those already connected and interacting with their brand. Contact us if you want to know how to engage and mobilise your best audience asset. Read More
Is it an invasion of privacy to retweet a celebrity’s personal pictures?
This is one of the most common questions in our social media workshops. Contact us if you’re not sure, or check out our Social Media and the Law elearning course. Read More
Murder your Darlings
Ever heard the expression “murder your darlings?” All writers have them. Those pesky phrases that creep in to every article or report. Make a note of what they are and be ruthless in culling them during the edit process. Read More
Never use a long word where a short one will do
Like this example from TheWeekUK Read More
Editing copy tips and how to go about it
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said: Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can Read More
Copywriting – how to kick start ideas
Sometimes the best way to kick-start your own copywriting is to magpie the best bits of other people’s for ideas. Keep a folder on your desktop and add to it when you spot something that impresses you. Inspiration, not plagiarism. Read More
Try this if you’re struggling to find the right words
If you get stuck with your writing, try explaining what you are trying to do to someone else: saying it out loud can help you find what you want to say. These and other top tips can be found in our Business Writing courses. Read More
Top tip to keep your reader reading
Avoid meaningless mechanical phrases like meanwhile, similarly or likewise. If you’ve got the order right you won’t need them. If you haven’t, they won’t help. Have a look at our Business Writing courses for more. Read More