You’ve got to be a bit more canny when using hook intros than with a summary intro. Look for unusual parts of the story or details which you have seen or gathered from your reporting. Go through your notebook and have a look at the different parts of it and make sure that you’ve got Read More
Posts by Lucy Ashfield
Disney’s Bob Eiger – content “stands really tall in a sea of choice”
Great interview with Bob Eiger on BBC’s The Media Show: Snippets here: “I think if you look at today’s media landscape — whether you are in the UK, or the United States, or many other places in the world — first of all, it starts with content. Content is king. People love to consume stories, Read More
Don’t forget about links in your writing
It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in Read More
When does your employer own the copyright of ANY content you create?
Do you know? Is it: A) During the hours of your employment? B) Only when you are using your employer’s equipment? C) At any time when you are in their employment? If you’re not sure, just let us know…or check out one of our media law courses! Read More
Using the semicolon to power your writing
The semicolon is in your tool box of punctuation: use it to improve the power of your writing. It is heavier than a comma and lighter than a full stop. Here is one way to use it: As a divider in lists which are long and complex: “Three of them went on the picnic: Richard, Read More
Top Tip – Feature Writing
This week’s top tip: Learn as much about your reader as you can and when you start to write, imagine they are sitting in the corner of the room with you. Look at our Feature Writing course to find out more. Read More
Happy with your inbox?
What’s the first thing you do when you open your inbox in the morning? That’s right, DELETE. It’s an automatic response, to only leave you with the messages that are relevant, useful or meaningful. We can show you how your emails can avoid this fate. How to stand out amid the clutter of your audience’s Read More
The Golden Rules of Communication
1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer Read More
Top Tip – Always be sure to keep dated notes of any interviews you conduct
Typing directly into your website CMS often leaves no proof of what was said and when, especially if it was edited at a later date. That leaves you open to being sued! Check out our Libel and other defamations elearning course for more. Read More
Influencers – the best ways to find, commission and work with the right influencers for your brand
Businesses looking to engage with influencers often overlook the best influencers of all… those already connected and interacting with their brand. Contact us if you want to know how to engage and mobilise your best audience asset. Read More