Take control of your development with “My CPD”​

Give something a three-latter acronym and it sounds important and powerful: HMG, USD, CID, and JCB. Then there’s CPD: not the carbon disclosure project but Continuing Professional Development. In reality, training while in employment. Many professional bodies have CPD requirements for their members: they have to keep their noses to the grind stone by keeping their knowledge and Read More

Use mind maps as a tool in corporate communications

There is a tool in the tool kit of corporate communications which is not used enough: the mind map. Also known as the spider diagram. They are not for everybody, but they help those who see more value and information in pictures than in lists. They enforce a discipline about the subject. One thing has Read More

Thorny issue for corporate communications: declare on EU membership or not?

Corporate communications teams this week face a thorny issue: do they commit their corporation to continued membership of the EU or not? Should they try to stand above the debate? Or should they, like the Ford Motor Company, commit early? A corporation faces the accusation that, if it delays its announcement of its views until Read More

Don’t change your name, Thomson holidays: TUI has no pull in the market

What’s in a corporate name? Nothing but reputation and a connection to customers. Rumour has it that Thomson, the holiday company, is about to change its name to TUI. That’s the name of the holding company. A mistake to change What a mistake it if does. It will lose the goodwill of all the millions Read More

Fragmented libel blocks documentary on Scientology from the UK screens

The fragmented state of libel laws in the UK means you will not be able to see a US-made documentary about the Church of Scientology. English and Welsh libel was reformed in 2013. The hurdles for the claimant were raised and the defences strengthened. Northern Ireland has the old libel But Northern Ireland kept the Read More