What’s in a brand?

Magazine brands are moving away from traditional magazine content when it comes to apps.  Esquire has launched a puzzle app for the iPad, for example. That makes sense. Brands have been extending their boundaries for years with things like conferences and merchandise. New media prompt new ideas. So far so good. Can it go too

In pursuit of ‘appiness

 Once again, we’re falling into that peculiarly human flytrap known as technology… Just because we can do it doesn’t mean anyone will actually want to do it…. I’m thinking of things like the red button on digital TV (except for Wimbledon on the BBC of course), the option to surf the net while you watch TV, or

Is Augmented Reality the next “red button” ?

Remember the fuss about the digital TV “red button” ? You press it while watching a commercial and hey presto! you’re whisked to a rich media advertisement featuring video, text content, interactive web pages, etc. Problem is, nobody wants to actually do that. It took broadcasters a few [expensive] years to recognise this, and now, as far

It’s imagination Jim, just not as we need it.

So, Eric Schmidt of google reveals how we are finally catching up with the future, as immortalised by Star Trek!! He’s telling us that in a few months time, users of Android (google) smartphones will “…be able to speak into the phone in one language, and have the phone read back the translation aloud in another language.” [remember