You’ve got to be a bit more canny when using hook intros than with a summary intro. Look for unusual parts of the story or details which you have seen or gathered from your reporting. Go through your notebook and have a look at the different parts of it and make sure that you’ve got
Great interview with Bob Eiger on BBC’s The Media Show: Snippets here: “I think if you look at today’s media landscape — whether you are in the UK, or the United States, or many other places in the world — first of all, it starts with content. Content is king. People love to consume stories,
It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in
The semicolon is in your tool box of punctuation: use it to improve the power of your writing. It is heavier than a comma and lighter than a full stop. Here is one way to use it: As a divider in lists which are long and complex: “Three of them went on the picnic: Richard,
I’ve seen a lot of press releases in my 40 years as a journalist. I’ve also helped both journalists and brands understand how to communicate more effectively as a writing trainer for 30 years. When it comes to press releases I’ve learned that getting the right content, in the right order is the single most
What’s the first thing you do when you open your inbox in the morning? That’s right, DELETE. It’s an automatic response, to only leave you with the messages that are relevant, useful or meaningful. We can show you how your emails can avoid this fate. How to stand out amid the clutter of your audience’s
1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer
Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder
Pay attention to the languge you use for links.
Ever heard the expression “murder your darlings?” All writers have them. Those pesky phrases that creep in to every article or report. Make a note of what they are and be ruthless in culling them during the edit process.