Use mind maps as a tool in corporate communications

There is a tool in the tool kit of corporate communications which is not used enough: the mind map. Also known as the spider diagram. They are not for everybody, but they help those who see more value and information in pictures than in lists. They enforce a discipline about the subject. One thing has Read More

Do I have to love the subject I’m writing about?

The question came up in a session I was doing with a group of writers last week. The answer, of course, is no. If you are very lucky you will be able to spend a lot of time writing about the things that interest you. Lots of us aren’t always that lucky. That’s why effective Read More

Thorny issue for corporate communications: declare on EU membership or not?

Corporate communications teams this week face a thorny issue: do they commit their corporation to continued membership of the EU or not? Should they try to stand above the debate? Or should they, like the Ford Motor Company, commit early? A corporation faces the accusation that, if it delays its announcement of its views until Read More

Don’t change your name, Thomson holidays: TUI has no pull in the market

What’s in a corporate name? Nothing but reputation and a connection to customers. Rumour has it that Thomson, the holiday company, is about to change its name to TUI. That’s the name of the holding company. A mistake to change What a mistake it if does. It will lose the goodwill of all the millions Read More

Mercedes second-hand car salesman shows great corporate communications

Who do you trust least for truthful corporate communications: estate agents or used-car salesmen? Used-car salesmen have just dropped out of my list as a result of a great job of sales and corporate communications by Jason Leporte at the Mercedes dealership in New Maldon, London, just off the A3. There are lessons for all Read More