1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer Read More
Category: content marketing
“How you communicate… will have a huge impact on your success.”
Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder Read More
3 tips on how to work with centralised content generation
Centralised generation of any content creates opportunities and problems. Here are three tips to help overcome the problems. Train Train the centralised content generators in what the specific voice of the brand is and what its key words are. This is done by the brand “owners” so that the content generators can keep the brands unique. Read More
Influencers – the best ways to find, commission and work with the right influencers for your brand
Businesses looking to engage with influencers often overlook the best influencers of all… those already connected and interacting with their brand. Contact us if you want to know how to engage and mobilise your best audience asset. Read More
Don’t bore your readers by accident
Pay attention to the languge you use for links. Read More
Murder your Darlings
Ever heard the expression “murder your darlings?” All writers have them. Those pesky phrases that creep in to every article or report. Make a note of what they are and be ruthless in culling them during the edit process. Read More
Never use a long word where a short one will do
Like this example from TheWeekUK Read More
Fun and frolicks from The Times
Make your communications humorous, visual and to the point, many gurus of communications would rightly say. And here is an excellent example: The Times advertising video on politics. Using animals in their many forms for politicians is witty and yet informative. The whole video has a narrative line to it which links directly to the Read More
Editing copy tips and how to go about it
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said: Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can Read More
Copywriting – how to kick start ideas
Sometimes the best way to kick-start your own copywriting is to magpie the best bits of other people’s for ideas. Keep a folder on your desktop and add to it when you spot something that impresses you. Inspiration, not plagiarism. Read More