First impressions? Deep communication.

Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More

Customer magazines thrive

Customer magazines, aka contract magazines, are a strengthening arm of corporate communications.  They give brands all the appeal of a magazine and remain in front of the customer long after they have left the shop or consumed the service.  They are part of the sector calling itself content marketers. Strategic or tactical They can be Read More

@sticksnsushi.co blends its content messages in UK launch

A good way to get into a new market is by a combination of social media using content marketing and the traditional marketing tools.  Take the restaurant sticks’n’sushi out of Copenhagen.  It has opened in London.  First in Wimbledon and next month in Covent Garden. The chain has 11 restaurants in Denmark on its website Read More

Content marketing: growing but depends on good content

The latest research into content marketing from the leading market – North America –shows clear trends for this fledgling marketing approach.  The trend is: the more the better. Traditional marketing involves the renting of space in other media.  Content marketing involves the creation of content and its distribution through your own media.  It includes contract Read More