I know this concept is hard to imagine, especially as there are so many downsides. Job losses and reductions in public service, to name just two that will affect many of us. And sadly, even this blog post isn’t really date-sensitive, as these cuts will be here for many, many years to come… The one effect I’ll be watching
Category: customer
Reading is not a social activity
One of the wonders of writing for an audience is that each member of your target group is usually unaware of how many other people are reading the same piece. In fact the mark of good/great writing is that wonderfully direct link between the words on the page and the message unfolding inside your reader’s mind. Only when they