Centralised generation of any content creates opportunities and problems. Here are three tips to help overcome the problems. Train Train the centralised content generators in what the specific voice of the brand is and what its key words are. This is done by the brand “owners” so that the content generators can keep the brands unique. Read More
Category: editing
Editing copy tips and how to go about it
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said: Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can Read More
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said:
Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can speedily put it right.
What’s in a word?
Well, I think practically everything. I’m helping a client to recruit at the moment, and I’d almost forgotten what a depressing exercise it can be in so many ways. Politely acknowledging every single application, without giving away too much, or innocently exposing yourself to some speculative lawsuit because you have somehow omitted a specific aspect Read More
“Hold the blog page…!”
Those campaigning folk at StinkyJournalism have just published a neat little study into the editing habits of US newspapers. Specifically, they wanted to know how many of the top ten newspaper websites actually edited their own blog posts. What do you think they found? The answer may surprise you! Have a look and see how many newspaper blogs Read More