3 tips on how to work with centralised content generation

Centralised generation of any content creates opportunities and problems, as I argued in my last blog. Here are three tips to help overcome the problems. Train Train the centralised content generators in what the specific voice of the brand is and what its key words are. This is done by the brand “owners” so that Read More

What’s in a word?

Well, I think practically everything. I’m helping a client to recruit at the moment, and I’d almost forgotten what a depressing exercise it can be in so many ways. Politely acknowledging every single application, without giving away too much, or innocently exposing yourself to some speculative lawsuit because you have somehow omitted a specific aspect Read More

A word in your ear?

I had the pleasure of listening to my daughter practising her lines for the school play last night. Very gratifying, especially witnessing her childish enthusiasm for the task. A couple of times I had to ask her to slow down, explaining that while she may be very familiar with the text, her audience would be hearing it for the very first time. So Read More

“Hold the blog page…!”

Those campaigning folk at StinkyJournalism have just published a neat little study into the editing habits of US newspapers. Specifically, they wanted to know how many of the top ten newspaper websites actually edited their own blog posts. What do you think they found? The answer may surprise you! Have a look and see how many newspaper blogs Read More