Do I have to love the subject I’m writing about?

The question came up in a session I was doing with a group of writers last week. The answer, of course, is no. If you are very lucky you will be able to spend a lot of time writing about the things that interest you. Lots of us aren’t always that lucky. That’s why effective Read More

SO what DO you call a blog alert…?

 Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different Read More

NEW online Certificates for journalists

We’re really excited about our new partnership with the Professional Publishers Association (PPA)  to offer two new journalism certificates. Here’s what’s happening: We at ContentETC  have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new Read More

News shock! Media pro needs, uhh, media training?

Well – it took just 24 hours for FT parent Pearson to “modify” the views expressed yesterday  (see my post below) when their Head of Global Content Standards predicted the sunset of print within 5 years. For their response please see this piece in paid Content… So maybe Ms Solomon really IS the sole voice in a blank flat-plan, Read More

Exclusive, original and quality content to the rescue

By Richard Sharpe I’m optimistic about the future of journalism. Why, you ask, when there’s so much to be pessimistic about: • Publishers are in a perfect storm of recession and a challenge of digital media; • Contract/customer publishing is challenging the independence of journalism as magazines especially become an arm of branding; • User Read More