Great interview with Bob Eiger on BBC’s The Media Show: Snippets here: “I think if you look at today’s media landscape — whether you are in the UK, or the United States, or many other places in the world — first of all, it starts with content. Content is king. People love to consume stories,
Category: Editorial training
Top Tip – Feature Writing
This week’s top tip: Learn as much about your reader as you can and when you start to write, imagine they are sitting in the corner of the room with you. Look at our Feature Writing course to find out more.
Top Tip – Always be sure to keep dated notes of any interviews you conduct
Typing directly into your website CMS often leaves no proof of what was said and when, especially if it was edited at a later date. That leaves you open to being sued! Check out our Libel and other defamations elearning course for more.
Don’t bore your readers by accident
Pay attention to the languge you use for links.
Editing copy tips and how to go about it
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said: Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said:
Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can speedily put it right.
Can you sum up what you want to write in a sentence?
Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/
Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/
Do I have to love the subject I’m writing about?
The question came up in a session I was doing with a group of writers last week. The answer, of course, is no. If you are very lucky you will be able to spend a lot of time writing about the things that interest you. Lots of us aren’t always that lucky. That’s why effective
SO what DO you call a blog alert…?
Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different
NEW online Certificates for journalists
We’re really excited about our new partnership with the Professional Publishers Association (PPA) to offer two new journalism certificates. Here’s what’s happening: We at ContentETC have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new