Disney’s Bob Eiger – content “stands really tall in a sea of choice”

Great interview with Bob Eiger on BBC’s The Media Show: Snippets here: “I think if you look at today’s media landscape — whether you are in the UK, or the United States, or many other places in the world — first of all, it starts with content. Content is king. People love to consume stories,

Editing copy tips and how to go about it

Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said:   Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can

Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said:

 

Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can speedily put it right.

Can you sum up what you want to write in a sentence?

Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/

Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/

SO what DO you call a blog alert…?

 Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different

NEW online Certificates for journalists

We’re really excited about our new partnership with the Professional Publishers Association (PPA)  to offer two new journalism certificates. Here’s what’s happening: We at ContentETC  have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new