Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/ Read More
Category: Editorial training
Do I have to love the subject I’m writing about?
The question came up in a session I was doing with a group of writers last week. The answer, of course, is no. If you are very lucky you will be able to spend a lot of time writing about the things that interest you. Lots of us aren’t always that lucky. That’s why effective Read More
UEL students to do PPA’s top certificate
A group of 17 students at the University of East London (UEL) will do the Professional Publishers’ Association (PPA) top journalism certificate this year. UEL is keen to boost the employment prospects of its graduates. The chosen students will be able to graduate this summer with both their degrees and the PPA’s Professional Certificate in Read More
SO what DO you call a blog alert…?
Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different Read More
NEW online Certificates for journalists
We’re really excited about our new partnership with the Professional Publishers Association (PPA) to offer two new journalism certificates. Here’s what’s happening: We at ContentETC have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new Read More
E-learning best for knowledge and skills
E-learning is a strong tool to impart knowledge, fact-based training. This was my central message at the EventUK conference and exhibition today in which I was a panel member. It is also works to train in skills as you can see from our portfolio of skills e-learning courses. Our number one selling course is Writing Read More
Citizen journalism – help, hindrance or hindsight?
As today’s tragic events in Cumbria unfolded, in “real time”, I was distracted by the role of the bystanders and onlookers. There was the inevitable mis-reporting of what had happened (and when and how), but we’re used to that now. The actual “facts” soon get established by the proper media channels. See how The Times covered the breaking news… Read More
News shock! Media pro needs, uhh, media training?
Well – it took just 24 hours for FT parent Pearson to “modify” the views expressed yesterday (see my post below) when their Head of Global Content Standards predicted the sunset of print within 5 years. For their response please see this piece in paid Content… So maybe Ms Solomon really IS the sole voice in a blank flat-plan, Read More
Science journalism boost
Science journalism and science journalism training has got a lot of attention recently with a government-sponsored report proposing a raft of measures. By science the Science and the Media Expert group means the physical sciences as well as engineering and technology. The vast majority of the general public get its news about science from the Read More