Typing directly into your website CMS often leaves no proof of what was said and when, especially if it was edited at a later date. That leaves you open to being sued! Check out our Libel and other defamations elearning course for more. Read More
Category: Editorial training
Don’t bore your readers by accident
Pay attention to the languge you use for links. Read More
Editing copy tips and how to go about it
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said: Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can Read More
Can you sum up what you want to write in a sentence?
Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/ Read More
Do I have to love the subject I’m writing about?
The question came up in a session I was doing with a group of writers last week. The answer, of course, is no. If you are very lucky you will be able to spend a lot of time writing about the things that interest you. Lots of us aren’t always that lucky. That’s why effective Read More
SO what DO you call a blog alert…?
Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different Read More
NEW online Certificates for journalists
We’re really excited about our new partnership with the Professional Publishers Association (PPA) to offer two new journalism certificates. Here’s what’s happening: We at ContentETC have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new Read More
News shock! Media pro needs, uhh, media training?
Well – it took just 24 hours for FT parent Pearson to “modify” the views expressed yesterday (see my post below) when their Head of Global Content Standards predicted the sunset of print within 5 years. For their response please see this piece in paid Content… So maybe Ms Solomon really IS the sole voice in a blank flat-plan, Read More
Exclusive, original and quality content to the rescue
By Richard Sharpe I’m optimistic about the future of journalism. Why, you ask, when there’s so much to be pessimistic about: • Publishers are in a perfect storm of recession and a challenge of digital media; • Contract/customer publishing is challenging the independence of journalism as magazines especially become an arm of branding; • User Read More