Typing directly into your website CMS often leaves no proof of what was said and when, especially if it was edited at a later date. That leaves you open to being sued! Check out our Libel and other defamations elearning course for more. Read More
Category: Editorial training
Don’t bore your readers by accident
Pay attention to the languge you use for links. Read More
Editing copy tips and how to go about it
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said: Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can Read More
Can you sum up what you want to write in a sentence?
Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/ Read More
Do I have to love the subject I’m writing about?
The question came up in a session I was doing with a group of writers last week. The answer, of course, is no. If you are very lucky you will be able to spend a lot of time writing about the things that interest you. Lots of us aren’t always that lucky. That’s why effective Read More
UEL students to do PPA’s top certificate
A group of 17 students at the University of East London (UEL) will do the Professional Publishers’ Association (PPA) top journalism certificate this year. UEL is keen to boost the employment prospects of its graduates. The chosen students will be able to graduate this summer with both their degrees and the PPA’s Professional Certificate in Read More
SO what DO you call a blog alert…?
Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different Read More
NEW online Certificates for journalists
We’re really excited about our new partnership with the Professional Publishers Association (PPA) to offer two new journalism certificates. Here’s what’s happening: We at ContentETC have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new Read More
E-learning best for knowledge and skills
E-learning is a strong tool to impart knowledge, fact-based training. This was my central message at the EventUK conference and exhibition today in which I was a panel member. It is also works to train in skills as you can see from our portfolio of skills e-learning courses. Our number one selling course is Writing Read More