Essentials shows the reader is the celebrity

Essentials, the women’s monthly magazine from IPC, shows this month why its circulation is rising faster than any other women’s magazine: its closeness to its readers. Essentials’ October edition is edited by 7 women readers.  We are used to celebrity editors but this puts the readers into the celebrity slot.  They are featured on the

“Hold the blog page…!”

Those campaigning folk at StinkyJournalism have just published a neat little study into the editing habits of US newspapers. Specifically, they wanted to know how many of the top ten newspaper websites actually edited their own blog posts. What do you think they found? The answer may surprise you! Have a look and see how many newspaper blogs

Demand Media no threat to exclusive, original & quality journalism

Demand Media, a content farm as it is called, is about to go public and make its founders a pile of money.  They have built a content farm which pulls together content from other sites and serves it up as How To lists and even full articles. USA Today is already using it to generate

It starts with content, but how does it end?

Remember that business school cliche ? “Pony Express went bust because they thought they were in the horse and carriage business, not the transport industry.” In media this has been pertinent for years – the magazine publishers of old are now information distributors or multimedia user group hubs, for example. Reading this excellent article  about Rupert’s latest

The content debate, or the news debate?

Wow isn’t life exciting!  Whatever the eventual outcome of the current transformations taking place in media – and especially news media – we can all say we were there when it happened. This Paid Content article   is a good example, where an experienced (respected? see the comments…) press man is utterly disbelieving of Rupert’s paywall model. I

Exclusive, original and quality content to the rescue

By Richard Sharpe I’m optimistic about the future of journalism. Why, you ask, when there’s so much to be pessimistic about: • Publishers are in a perfect storm of recession and a challenge of digital media; • Contract/customer publishing is challenging the independence of journalism as magazines especially become an arm of branding; • User