So few writers and other communicators spend any time focusing on the end of the story they are telling. Many communicators spend a lot of time on the intro, the opening, how they introduce the piece. And rightly so. That’s where you grab your audience, get their attention and hopefully keep it. Focus on the
This week’s top tip: Learn as much about your reader as you can and when you start to write, imagine they are sitting in the corner of the room with you. Look at our Feature Writing course to find out more.
It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in
#15 Feature writing – learn as much about your reader as you can. And when you start to write, imagine they are sitting in the corner of the room. See more top tips here.