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Category: Feature writing

Look to the end to have a lasting impact

Posted on 29th November 2019 by Richard Sharpe

So few writers and other communicators spend any time focusing on the end of the story they are telling.  Many communicators spend a lot of time on the intro, the opening, how they introduce the piece.  And rightly so. That’s where you grab your audience, get their attention and hopefully keep it. Focus on the Read More

Posted in Blogging, communication, content, Feature writing

Top Tip – Feature Writing

Posted on 30th September 2019 by Lucy Ashfield

This week’s top tip: Learn as much about your reader as you can and when you start to write, imagine they are sitting in the corner of the room with you. Look at our Feature Writing course to find out more. Read More

Posted in content marketing, copywriting, E-learning, Editorial training, Effective writing, Feature writing, Journalism, Top tips, Training

Think about links

Posted on 14th May 2011 by Margaret Coffey

It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in Read More

Posted in Effective writing, Feature writing Tagged writing

Top tip of the week – feature writing

Posted on 8th October 2010 by contentetc

#15 Feature writing – learn as much about your reader as you can.  And when you start to write, imagine they are sitting in the corner of the room. See more top tips here. Read More

Posted in Feature writing, Top tips

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    Latest news

    Judge hammers Facebook post for privacy violation

    Richard Sharpe   1st June 2020
    A High Court judge has slammed an award of £15,000 in damages on a man for violating the privacy of his niece. He revealed she had been treated for mental illness and self harming. Three hours and 35 viewers The post was online for only three hours. It was seen by 35 people. This was
    read more...

    Guidelines for virtual meetings

    Richard Sharpe   24th March 2020
    We are all using Google hangouts, Zoom etc, more and more.  Here are some simple guidelines to help you maximise your use of them: Be sure to test microphone, speakers and camera beforehand. Be platform agnostic: if your client has a favourite, use it.  Otherwise use the one cheapest and easiest for you.  This is
    read more...

    How to start a sentence

    Margaret Coffey   5th March 2020
    Get to the point. Get your main message across quickly so your reader knows what you are trying to tell them. What is wrong with this sentence? In an effort to curb the movements of refugees, which followed Ankara saying last week that it would no longer stop refugees trying to enter Western Europe from
    read more...

    Top tip for writing about numbers

    Richard Sharpe   25th February 2020
    Here’s a top tip for any writing which includes numbers: and what does not nowadays? There are three ways of presenting numbers: use all of them. You can have them in sentences: Tesco have 27.4%, Sainsbury’s had 15.8%, ASDA 14.3%, Morrisons 10%, Aldi 7.4%, Lidl 4.8%, the Coop 4.8%, Waitrose 4.5%, M&S 3.6% and Iceland
    read more...

    Three learning points for managers from “On Grand Strategy”

    Richard Sharpe   9th January 2020
    You wouldn’t think that an academic book on grand strategy would have many lessons for managers.  But John Lewis Gaddis’ On Grand Strategy does.  He is a Pulitzer prize winning academic at Yale.  He weaves a strong story with history and analysis.  There are many points of interest but I want to focus on three
    read more...
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