Write like a journalist to get through to journalists: 8 things to remember when you write a press release

I’ve seen a lot of press releases in my 40 years as a journalist. I’ve also helped both journalists and brands understand how to communicate more effectively as a writing trainer for 30 years. When it comes to press releases I’ve learned that getting the right content, in the right order is the single most

The Golden Rules of Communication

1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer

Get the order right when you write

Putting one word in the wrong place in a sentence can dramatically alter its meaning. This sentence appeared in the warning and safety instructions for a domestic oven. The appliance can only be used by people with reduced physical, sensory or mental capabilities, or lack of experience and knowledge, if they are supervised whilst using

Can you sum up what you want to write in a sentence?

Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/

Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/

Expert help with your writing, when you really need it

We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new,