We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new,
The media is full of reviews today. So what is permissible under libel law? That’s what I was asked this week by somebody who had been on one of my courses last year. And I was glad to answer. Stick to the product or service being reviewed and you’re OK. Don’t attack the vendor. You
#21 Reviews – follow your copy through the production chain. That way you can spot any mistakes. See more top tips here.
#12 Beware of self-indulgence when you write reviews. If you realise you are playing to the gallery, you may need to rein yourself in. Make sure you are giving enough space to the subject of the review. See more top tips here.
#5 Ask yourself what your reader wants to know about the product you are reviewing. Do this EVERY TIME you sit down to write a review. See more top tips here.