First impressions? Deep communication.

Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More

So, how many hours in your working day?

Every day, in business, someone will say to me “I just don’t/didn’t have the time”. Of course, what I actually hear is “It just wasn’t important enough for me to complete”. We all have to work with the same amount of time. Our heroes in business, whoever they may be, have the same 24 hours Read More

First impressions matter…

Is there a tide of change in recruitment…? Organisations are now starting to recognise that everything they publish, distribute, or post has to reinforce the brand message. Now, it is no longer enough to have a slick website if the careers section looks like a back-street fast-food stall, or worse. I still see many glossy Read More

I can see the light, but the tunnel keeps getting longer…

I read only last week that a venerable Scandinavian research institute had deduced (after a mega bout of data crunching and munching that I can only imagine) that: “90% of ALL the data ever produced by humanity has been created in the last two years.” Wow, I thought. That’s what I call exponential… We all Read More

Social media starts with content

Not often you find something really interesting from a recruitment consultant, apart from a job.  But CNA, the job hunters for social media jobs, is an exception.  They’ve done some thinking about social media use this interesting diagram from Hayes and Papworth.   There you are in the centre of the web: involved, creating, discussing, Read More

First Twitter libel in England

We’ve got the first libel case in England and Wales about Twitter.  It involves cricket, allegations of cheating, New Zealand and an Indian cricket authority. So why here?  Because the libel laws here are the most strict in any democracy.   And the Tweet was read by between 35 to 95 people here. 24 words accuse Read More

Sunshine around the big cloud of Future

There are some rays of sunshine around the cloud of Future Publishing’s preliminary annual results.  But the cloud is big: an £18 million pre-tax loss and no second dividend payment.  Plus a £17.1 million impairment cost for the US business. $1 million a month from apps The largest ray of sunshine is the $1 million Read More

Tablets look like magazines

A slew of surveys on the use of tablets shows this vital media is: For domestic use and not gaining much ground in business; Has different patterns of use depending where you are between games, news retrieval, reading, and social networking; and Is used for over an hour a day for the minority of users Read More